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Strategy Will Compensate the Talent

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Ottawa graphic designer idApostle helps companies discover and develop their brands.

Graphic design and branding services include logo design, naming, tagline creation and web development guided by a passionate process focussed on communicating your brands unique nature.

I would love to hear about your situation and goals, and discuss how I can help.

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Latest branding, logo, and graphic design articles

Strategy Will Compensate the Talent
Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective. Read more – ‘Strategy Will Compensate the Talent’.
Bland Branding: Can You Spot the Difference?
Currently featured in the iOS App Store is a Get Stuff Done (Productivity) category. I found it interesting that the first seven Apps all use a check mark prominently in their icon. While I appreciate that a check mark is an easily recognized graphic for a to do list,  I feel that there is a massive [...] Read more – ‘Bland Branding: Can You Spot the Difference?’.
Direct Communication Matters. Pass it on.
Graphic Design is a Strategic Exercise Requiring Clear Communication. Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. To reduce the risk of miscommunication, I insist all clients approve a written creative direction before I proceed with any design development. This step of distilling the information collected thus [...] Read more – ‘Direct Communication Matters. Pass it on.’.
Top Apps for Graphic Designers 2012
Out of the many apps I download for the iPad and iPhone, very few end up being used regularly. The following is a list of the apps that survived the year on my devices—the ones that I think most graphic designers will find make their working day a little easier. Read more – ‘Top Apps for Graphic Designers 2012’.
Great Branding Says No
To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength. Read more – ‘Great Branding Says No’.
Pharmadrome Logo and Branding
Pharmadrome is a recruitment consultancy based in Barcelona, Spain. Pharmadrome works with major pharmaceutical and biotechnology companies across Europe, as well as individual professionals within these industries. Read more – ‘Pharmadrome Logo and Branding’.

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