idApostle



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More Work

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About idApostle:

idApostle is an Ottawa-based graphic design studio specializing in branding. Services include brand strategy, brand naming, brand positioning, and brand engagement. I partner with people who are—or want to become—passionate about what their company is doing. I am always keen to meet startups, or established companies looking to better define why they matter through branding. My clients are varied but all share a belief that design can improve their business. (more)

Let’s Chat:

I would love the opportunity to hear about your business, its obstacles, and your goals. We can arrange a time to swap questions either by phone, Skype or email. My clients are located around the globe, but if you happen to be in the Ottawa area, we can set a time to meet up. (more)

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Notes for Inspiring Brands


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Great brands know a logo can’t carry all the weight. Neither can your name, business card, packaging, or website. Everything must work together to tell a compelling story.

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Branding can simplify your audiences decision-making process. Consistent messaging, removing obstacles, clarifying benefits, standing apart, and aligning values can make the process of choosing you easier.



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Branding is a never-ending work in progress. To continue offering a clear and compelling choice to people, companies must constantly adapt and reinforce their purpose.

More Brand Notes

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An Ongoing Exercise in Self-Improvement by Steve Zelle


This book is a comprehensive look into the work of FHK Henrion, including the logos and identities for Tate+Lyle, KLM, Blue Circle Cement and LEB.

Thoughts on Dynamic Logo by Dopress Books, a publication showcasing flexible identities and branding from around the world.



Brilliant, easy to grasp advice from Don’t Call it That: A Naming Workbook by Eli Altman of A Hundred Monkeys.

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