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10 Tips to Avoid Logo Regret: Like rushing headlong into tattooing your lower back during a drunken stooper, fast tracking and penny pinching a logo will leave you with a painful and expensive reminder of a bad decision. Slowly, the full effect of your uninformed choices will come to light. The work might have been done by a relative, a “desktop [...] Read more – ‘10 Tips to Avoid Logo Regret’.
The Muni Logo Rolls With the Times: On a recent trip to San Francisco, the identity that connected most with me, was the logo for Muni. It’s a great example of how standing by a well designed identity rather than ‘keeping up with the times’ can sometimes provide a deep feeling of authenticity. The identity feels real, lived in and stylish to [...] Read more – ‘The Muni Logo Rolls With the Times’.
$20 Logos. You Know They Can’t be Real Right?: I discovered a new website this week offering customers unlimited logo designs for $20. What do their customers expect in return for the price of a movie ticket? Do they really believe they are getting a custom identity? Thinking $20 pays for enough of a designer time to create anything worthwhile is like believing in [...] Read more – ‘$20 Logos. You Know They Can’t be Real Right?’.