Latest branding, logo, and graphic design articles
- Strategy Will Compensate the Talent
Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective. Read more – ‘Strategy Will Compensate the Talent’.
- Bland Branding: Can You Spot the Difference?
Currently featured in the iOS App Store is a Get Stuff Done (Productivity) category. I found it interesting that the first seven Apps all use a check mark prominently in their icon. While I appreciate that a check mark is an easily recognized graphic for a to do list, I feel that there is a massive [...] Read more – ‘Bland Branding: Can You Spot the Difference?’.
- Direct Communication Matters. Pass it on.
Graphic Design is a Strategic Exercise Requiring Clear Communication. Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. To reduce the risk of miscommunication, I insist all clients approve a written creative direction before I proceed with any design development. This step of distilling the information collected thus [...] Read more – ‘Direct Communication Matters. Pass it on.’.
- Top Apps for Graphic Designers 2012
Out of the many apps I download for the iPad and iPhone, very few end up being used regularly. The following is a list of the apps that survived the year on my devices—the ones that I think most graphic designers will find make their working day a little easier. Read more – ‘Top Apps for Graphic Designers 2012’.
- Great Branding Says No
To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength. Read more – ‘Great Branding Says No’.
- Pharmadrome Logo and Branding
Pharmadrome is a recruitment consultancy based in Barcelona, Spain. Pharmadrome works with major pharmaceutical and biotechnology companies across Europe, as well as individual professionals within these industries. Read more – ‘Pharmadrome Logo and Branding’.
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