Two idApostle identities were selected to appear in the new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Another two have been selected to appear in “LogoLounge Volume 6”.
It seems that, as a community, we are feeding off pretty pictures with very few words, creating a daily “show” of work with very little “tell” to accompany it. In the process, we are all missing a great opportunity. Writing is an investment in your own education and it’s a way of expanding your knowledge and awareness in a way that looking at an endless parade of pretty pictures will not.
I was approached by Applied Arts Magazine to be involved in this series of interviews that highlight some of the “online Canadian creative community who help bring creatives of similar interest together through their words.” It was a great experience and an opportunity to talk about the Processed Identity site—my experiences so far, and where I see it heading in the future.
The two current posts on Processed Identity have me thinking about the importance of authenticity in branding. Design Kompany has created a reflection of their personalities that is warm, personal and caring. Kaboom Schneider is the opposite—extreme, aggressive and opinionated. They are both authentic and they are two great examples of why we can’t be all things to all people.
As graphic designers we are trained to make things look good. Much of the creative process can sometimes appear as a struggle to maintain both the strategic and the aesthetic nature of the solution. As a group, we are opinionated and are often very quick to point out what we like and dislike. We have [...]
My creative process has radically changed over my twenty-plus years of designing logos. The greatest change is the shift away from visuals, and towards words for inspiration. Back in college, every project I completed had to be accompanied by the material that inspired it. As design students, we had to show how we got from point [...]
A few logo related design articles and tweets I enjoyed from the last seven days.
The upcoming publication Design DNA: Logos: 500+ International Logos Deconstructed by Matthew Healey, and published by Rockport Publishers, will include two idApostle identities.
A few logo related design articles and tweets I enjoyed from the last seven days.
I think ideas are overvalued. Like billing design by the hour, I believe it is another misunderstanding both clients and designers have about logo design. You certainly don’t need to be a good designer to have lots of ideas. Ideas are relatively easy to come by, but ideas are not the key to logo design. Describe any great logo as an idea and it sounds ridiculous.
A few logo related design articles and tweets I enjoyed from the last seven days.
Deadlines force designers to act, to focus, and to create. Without a deadline, projects can easily drag and lose momentum and the designer’s interest along the way. I find the most difficult creative projects are the ones for myself. If a client inched a job along the way I do when working on my own identity, I would go nuts. Like many designers, I feel limits are what drive inspiration and creative problem solving.
The first Process Study is by We are Him+Her, a very talented team out of the UK. Their study explores the development of their own logo. My experience is that as far as clients go, it doesn’t get tougher than designing for yourself.
If you work with me there is a good chance you will be getting a copy of this in the future. I think this is a great tool to inspire anyone involved in a branding project.
A designers’ job is to solve problems. One of these problems is helping clients understand the creative process and in turn the value behind design