Deadlines force designers to act, to focus, and to create. Without a deadline, projects can easily drag and lose momentum and the designer’s interest along the way. I find the most difficult creative projects are the ones for myself. If a client inched a job along the way I do when working on my own identity, I would go nuts. Like many designers, I feel limits are what drive inspiration and creative problem solving.

The first Process Study is by We are Him+Her, a very talented team out of the UK. Their study explores the development of their own logo. My experience is that as far as clients go, it doesn’t get tougher than designing for yourself.

If you work with me there is a good chance you will be getting a copy of this in the future. I think this is a great tool to inspire anyone involved in a branding project.

A designers’ job is to solve problems. One of these problems is helping clients understand the creative process and in turn the value behind design