Branding an Ottawa-based Software Company
Ottawa-based Coredge Software creates knowledge discovery tools with ease of integration and usability as key differentiators. The goals for the branding project were to communicate the core brand attributes in a clear and minimalist approach, starting with the tag line “discover simplicity”. In addition to the corporate branding, I developed the brand for Logik, one of Coredge’s key products.
∧ Logo (black)
∧ Logo (reverse)
∧ The logo was created by overlapping the “c” and “e” and manipulating the letterforms until both letters could be seen.
∧ Business cards
∧ Greeting Cards
∧ Branding colour palette
“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”
Gabriel Cassis, President, Coredge Software, Ottawa
In addition to the Coredge branding, I developed the branding for their software product, Logik.
Deliverables for Coredge include tagline/strapline, logo, business cards, letterhead, envelopes, advertising, trade show exhibit, signage, product naming, icons, user interface, packaging, and website.