Branding an Ottawa-based Software Company

Ottawa-based Coredge Software creates knowledge discovery tools with ease of integration and usability as key differentiators. The goals for the branding project were to communicate the core brand attributes in a clear and minimalist approach, starting with the tag line “discover simplicity”. In addition to the corporate branding, I developed the brand for Logik, one of Coredge’s key products.

∧ Logo (black)

∧ Logo (reverse)

∧ The logo was created by overlapping the “c” and “e” and manipulating the letterforms until both letters could be seen.

∧ Tagline

∧ Business cards

∧ Letterhead

∧ Envelopes

∧ Kitfolder

∧ Greeting Cards

∧ Software packaging

∧ Branding colour palette

∧ Typography

Testimonial

“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”

Gabriel Cassis, President, Coredge Software, Ottawa

Logik

In addition to the Coredge branding, I developed the branding for their software product, Logik.

Deliverables for Coredge include tagline/strapline, logo, business cards, letterhead, envelopes, advertising, trade show exhibit, signage, product naming, icons, user interface, packaging, and website.