Coredge Software Logo and Branding
by Steve Zelle.
Ottawa-based Coredge Software creates knowledge discovery tools with ease of integration and usability as key differentiators. The goals for the branding project were to communicate the core brand attributes in a clear and minimalist approach, starting with the tag line “discover simplicity”. Deliverables included a logo, tagline, stationery, packaging, and website. In addition, I developed the identity for Logik, one of Coredge’s key products.
∧ Logo (black)
∧ Logo (reverse)
∧ The logo was created by overlapping the “c” and “e” and manipulating the letterforms until both letters could be seen.
∧ Tagline
∧ Business cards
∧ Letterhead
∧ Envelopes
∧ Kitfolder
∧ Greeting Cards
∧ Branding colour palette
∧ Typography
Testimonial
“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”
Gabriel Cassis, President, Coredge Software, Ottawa
Logik
In addition to the Coredge branding, I developed the branding for their software product, Logik.
