Branding a Canadian Government Counselling Program

The Employee Assistance Program for the Department of Foreign Affairs and International Trade Canada provides a number of services. These include: counselling for employees and their families; training and education as well as crisis intervention. The goal for the branding was to position the program as being friendly, accessible and concerned with the well-being of its audience.

∧ Logo (with type)

∧ Logo (reverse)

∧ Logo is made up of two elements, an open door (left), and a face (right). The bright color palette supports the project goals and the combined image reflects the program’s open door policy.

∧ Branding colour palette

Deliverables for the Employee Assistance Program include logo, business cards, letterhead, kit-folder, brochure and posters.