Branding an Ottawa Photographer

A good photographer often shows the ordinary in an unexpected way. The branding for Ottawa-based photographer Dwayne Brown was designed to reflect that ability. Without any adornments, the type is flipped to show the photographer’s name in an unusual perspective. The colour choice was obvious considering Dwayne’s name, and its muted tone does not distract from the typographic play of the logo. All elements of the graphic design focus on simplicity.

∧ Logo (reverse)

∧ Website

∧ Typography

∧ Colour palette

Deliverables for Dwayne Brown include logo, business cards, letterhead, postcards, and website.