The Ottawa Food Bank required a logo to promote and brand their Hunger Stops Here campaign. The goals for the branding project were to design an image that would inspire action, one that could be used in a wide number of mediums and that would work in one color, to reduce cost.

∧ Logo (monochrome)

∧ Logo (reverse)

∧ The original rough for the identity used a knife and fork crossing each other to form a plus/cross. This concept was developed and through a number of revisions was simplified and altered until the shape of the fork and hand were seen, making up the final logo.

∧ The solution uses the similar graphic forms of a fork and a hand. Positioned in a circle, they combine into a warning sign.

∧ Branding colour palette