Jennifer Campbell is a fine artist/painter who needed a brand identity to unify her marketing efforts for galleries and direct buyers. The project goals were to create branding that complemented her personal aesthetic and personality. There was also discussion that Jennifer could possibly use the logo as a stamp to apply to the back of her work. This consideration came about, as, oddly enough, while Jennifer can clearly paint, she has trouble signing her work in a way that she is happy with.

∧ Logo (black)

∧ Logo (on coloured background)

∧ Logo blocks

∧ Ladycop by Jennifer R.A. Campbell

∧ Thirty-six by Jennifer R A Campbell

∧ Branding colour palette

∧ Typography

Testimonial

“The assumption that artists can easily establish their own brand is inaccurate. The reality is that as a fine artist, my focus is on my work and branding requires a distinctly different skills-set. I wanted a mark, something that was representative of who I am as well as reflecting my style. Working with Steve was a wonderful experience. His professional approach was refreshing. Steve’s deep passion for his work and love for identities provided invaluable perspective throughout the process. He brings an enthusiasm through a process that make you acutely aware that you are defining your brand at the ground level. The end-product exceeded my expectations, it is exactly, well . . . me!”

Jennifer R.A. Campbell, Artist