Logik is a knowledge discovery tool developed by Coredge Software. Having already designed the corporate identity for Coredge, the goals were to communicate the core brand attributes of simplicity and user experience. Deliverables included the logo, packaging, and elements of the user interface.

∧ Product naming

∧ Logo (black)

∧ Logo (reverse)

The idea of connections was communicated by creating a ligature for the letters “g” and “i”. The letter “k” was highlighted later on as it is a commonly used term in the knowledge discovery field and provided further insight into product.

∧ The Logik packaging was designed to be flat for ease of shipping and storage. The translucent papers reflected the product’s ability to see “through” documents. The result was very well received by Coredge, it’s audience as well as the design community, winning several awards.

∧ Colour Palette

∧ Typography

Testimonial

“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”

Gabriel Cassis, President, Coredge Software, Ottawa

Coredge Branding

In addition to the Logik branding, I developed the branding for Coredge.