Overview

Blue Water is a pulp mill owned by E. B. Eddy. The goal was to create a unique identity that leveraged the simplicity and descriptive nature of the company name. The solution was reached by manipulating the similarity of the shapes found in waves of water and rolls of paper. The Blue Water logo won several design awards and was also published in the book Logos and Trademarks 4.

Scalability and Usage

Black

Color

Reversed

Typeface Usage

Color Palette

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