Overview

The Food Bank required a logo to promote and brand their Hunger Stops Here campaign. The goals were to design an image that would inspire action, one that could be used in a wide number of mediums and that would work in one color, to reduce cost.

Sketching

The original rough used a knife and fork crossing each other to form a plus/cross. This concept was developed and through a number of revisions was simplified and altered until the shape of the fork and hand were seen, making up the final logo.

Elements of Final Logo

The solution uses the similar graphic forms of a fork and a hand. Positioned in a circle, they combine into a warning sign.

Usage and Scalability

Black

Color

Reversed

Typeface Usage

Color Palette

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