Overview

Ricochet Creative Thinking is the company I ran for 15 years before starting idApostle. I provided a wide range of design services to the high-tech, government and private sector. The goals were to reflect the vitality of the design process and leverage the company name in a visual manner. As the only logo I have ever produced in Photoshop (it was an experiment), the identity system was successful in getting new work, winning design awards and being published in the book Logos and Trademarks 4.

Usage and Scalability

Collateral

Business card front and back

Standard #10 envelope

Letterhead front and back

Proposal front and back covers and blank card

Typeface Usage

Color Palette

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