TaraSpan Group Identity

Friday, January 15th, 2010

TaraSpan Group Logo Black

Overview

TaraSpan accelerates value creation and business growth for both emerging and established technology companies by providing highly effective entry into the rapidly expanding India marketplace.

The goal was to capture TaraSpan’s ability to act as a catalyst and enabler for rapid growth using a visual identity that worked equally well in North America and India. The final logo was accomplished by exploring expansion via nodes and tangents from a central point.

Testimonial

“As a company whose focus is bilateral trade and services between North American and India, we had a requirement for a visual identity that worked across cultures and was sensitive to different needs. Steve captured the idea of accelerated growth and global connections in an identity that was and continues to be relevant to our markets in North America and India. His process caused us to hone our own strategy and develop the identity that we were looking for. The service he provides is exceptional and he has always made himself available — during the process and after. I have had no hesitation in recommending him in the past and continue to do so.”

Mike Manson, CEO, TaraSpan

Alternate Concepts

TaraSpan Group Logo Alternate

Two of the other concepts originally shown to TaraSpan. Both explore the concept of growth in different ways. The top image uses the universal image of a bar chart, and the bottom logo illustrates growth through a contained “explosion” of activity.