iA

Processed Identity Logo and Branding

by Steve Zelle, Graphic Designer, Ottawa Canada

The Creative Process of Branding

Processed Identity Logo by Ottawa Graphic Designer idApostle

Processed Identity is a website by idApostle that allows graphic designers to share the creative processes behind the development of brand identities. The site uses branding case studies, articles and discussions to explore the value of a non-stock solution. The simple logo is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.

Processed Identity Logo Reverse by Ottawa Graphic Designer idApostle

∧ Logo (on dark background)

Processed Identity Logo Colour Options by Ottawa Graphic Designer idApostle

∧ Logo (colour options)

Processed Identity Tagline

∧ Tagline

Processed Identity Business Cards by Ottawa Graphic Designer idApostle

∧ Business cards

Processed Identity Website by Ottawa Graphic Designer idApostle

∧ Website

Processed Identity Symbols by Ottawa Graphic Designer idApostle

∧ Icon used for discussions, maze used in advertising, and a birthday cake celebrating one year of publishing

Processed Identity Typography by Ottawa Graphic Designer idApostle

∧ Typography

Processed Identity Colour Palette by Ottawa Graphic Designer idApostle

∧ Colour palette

Deliverables for Processed Identity include naming, tagline/strapline, logo, business cards, letterhead, advertising, and website.

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Other Branding Projects:

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idApostle is Steve Zelle, an Ottawa-based graphic designer specializing in brand identity. Contact me to arrange a chat, or to start a project. You can subscribe to my Newsletter or RSS feed, and join me on Facebook, Twitter, Google+ and Linkedin.