The Creative Process of Branding
Processed Identity is a website by idApostle that allows graphic designers to share the creative processes behind the development of brand identities. The site uses branding case studies, articles and discussions to explore the value of a non-stock solution. The simple logo is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.
∧ Logo (on dark background)
∧ Logo (colour options)
∧ Business cards
∧ Icon used for discussions, maze used in advertising, and a birthday cake celebrating one year of publishing
∧ Colour palette
Deliverables for Processed Identity include naming, tagline/strapline, logo, business cards, letterhead, advertising, and website.