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The Wooden Tailor Logo and Branding

by Steve Zelle, Graphic Designer, Ottawa Canada

Branding a Custom Furniture Company

The Wooden Tailor Logo by Ottawa Graphic Designer idApostle

The Wooden Tailor is an Ottawa-based, family-run company that provides custom furniture and cabinetry. The goals of the branding project were to develop an image that conveyed quality and the hand-made authenticity of their products. The solution was reached by having a traditional tool of the trade interact with the company name. The result is charming, expressive and professional.

The Wooden Tailor Naming by Ottawa Graphic Designer idApostle

One of the first steps of the branding process was for idApostle to rename the company from Colonial Restorations to a brand name with more character and potential ownership.

The Wooden Tailor Logo Monochrome by Ottawa Graphic Designer idApostle

∧ Logo (monochrome)

The Wooden Tailor Logo Reverse by Ottawa Graphic Designer idApostle

∧ Logo (reverse)

The Wooden Tailor Business Cards by Ottawa Graphic Designer idApostle

∧ Business cards

The Wooden Tailor Website by Ottawa Graphic Designer idApostle

∧ Website

The Wooden Tailor Signage by Ottawa Graphic Designer idApostle

∧ Signage

The Wooden Tailor Colour Palette by Ottawa Graphic Designer idApostle

∧ Branding colour palette

The Wooden Tailor Typography by Ottawa Graphic Designer idApostle

∧ Typography

Deliverables for the Wooden Tailor include company naming, logo, business cards, letterhead, postcards, website, and signage.

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Other Branding Projects:

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idApostle is Steve Zelle, an Ottawa-based graphic designer specializing in brand identity. Contact me to arrange a chat, or to start a project. You can subscribe to my Newsletter or RSS feed, and join me on Facebook, Twitter, Google+ and Linkedin.