Branding a Custom Furniture Company
The Wooden Tailor is an Ottawa-based, family-run company that provides custom furniture and cabinetry. The goals of the branding project were to develop an image that conveyed quality and the hand-made authenticity of their products. The solution was reached by having a traditional tool of the trade interact with the company name. The result is charming, expressive and professional.
One of the first steps of the branding process was for idApostle to rename the company from Colonial Restorations to a brand name with more character and potential ownership.
∧ Logo (monochrome)
∧ Logo (reverse)
∧ Business cards
∧ Branding colour palette
Deliverables for the Wooden Tailor include company naming, logo, business cards, letterhead, postcards, website, and signage.