The Wooden Tailor Logo and Branding

January 15, 2010 by Steve Zelle, Graphic Designer, Ottawa Canada

The Wooden Tailor is an Ottawa-based, family-run company that provides custom furniture and cabinetry. The goals of the branding project were to develop an image that conveyed quality and the hand-made authenticity of their products. The solution was reached by having a traditional tool of the trade interact with the company name. The result is charming, expressive and professional.

The Wooden Tailor Naming by Ottawa Graphic Designer idApostle

One of the first steps of the branding process was for idApostle to rename the company from Colonial Restorations to a brand name with more character and potential ownership.