iA

Logos Before Words

by Steve Zelle, Graphic Designer, Ottawa Canada

Famous Logos Cropped by Ottawa Graphic Designer idApostle

It is incredible just how many cropped logos adults can recognize in only black and white.

It is even more incredible to see reports like: New Study Finds Children Too Young to Read Recognize and Understand Corporate Logos.

The study finds that “Kids … are using brands as indicators of popularity or success.” Hmmm, sounds like a lot of adults.

How many of the cropped logos can you identify, and how long did it take?


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idApostle is Steve Zelle, an Ottawa-based graphic designer specializing in brand identity. Contact me to arrange a chat, or to start a project. You can subscribe to my Newsletter or RSS feed, and join me on Facebook, Twitter, Google+ and Linkedin.


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3 Comments for ‘Logos Before Words’

  1. Mike says:
    March 13, 2011 at 9:15 pm

    I got six of them pretty much straight away. Still don’t know what the other three are (Numbers 2,4 and 9)

    Reply
  2. Steve Zelle says:
    March 16, 2011 at 9:29 am

    Answers:

    1. Yahoo!
    2. Starbucks
    3. Adobe
    4. Pepsi
    5. Citi
    6. Disney
    7. Coca-Cola
    8. IBM
    9. Amazon

    Reply
  3. Mike says:
    March 17, 2011 at 2:36 am

    Ah, that explains it then.
    2. There’s no Starbucks in my city
    4. I don’t eat/drink sugar
    9. I’m illiterate

    Reply

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